Functional strength & Conditioning tools

Gym equipment for all.

Homegrown in an Aussie garage for Aussie garages and boot camp settings. 

 

Shop our favourite gym equipment

Macebell
from $60.00
Plyobox
$200.00

We sell functional tools to help sustain a mobile and fit life:

  • Our equipment is compact and versatile; perfect for the road warrior or home gym enthusiast.

  • Ever expanding range of equipment.

  • Competitive pricing with a friendly service.

 
 

 “Great small investment to make for your health.”


I recently purchased a kettlebell and plyobox from Primal Strength, and couldn’t recommend them more. The products arrived quickly, and their quality exceeded my expectations. Perfect for my home gym, now I have no excuse to get after it every day.

- George C.

Made for time poor
people in mind.

Meet the owner of our brand, a martial art enthusiast with a passion for fitness and health. He discovered his love for the CrossFit-style of workouts and now provides high quality equipment for like-minded individuals at competitive prices. Join us in the continuous evolution of his fitness journey.

Stay updated

Sign up to be the first to find out when we add new products and much more. We respect your privacy and will never share your information with any third-party vendors.