Functional strength & Conditioning tools
Gym equipment for all.
Homegrown in an Aussie garage for Aussie garages and boot camp settings.
Shop our favourite gym equipment
We sell functional tools to help sustain a mobile and fit life:
Our equipment is compact and versatile; perfect for the road warrior or home gym enthusiast.
Ever expanding range of equipment.
Competitive pricing with a friendly service.
“Great small investment to make for your health.”
I recently purchased a kettlebell and plyobox from Primal Strength, and couldn’t recommend them more. The products arrived quickly, and their quality exceeded my expectations. Perfect for my home gym, now I have no excuse to get after it every day.
- George C.
Made for time poor
people in mind.
Meet the owner of our brand, a martial art enthusiast with a passion for fitness and health. He discovered his love for the CrossFit-style of workouts and now provides high quality equipment for like-minded individuals at competitive prices. Join us in the continuous evolution of his fitness journey.
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