“Functional Strength For A Longer and Fitter Life”

Primal Strength is a home-grown family business which evolved from a new way of life that parenthood brought with it.

Being a new father I realised 2 things:

1. I am extremely time poor

2. the “bro split” was not cutting it anymore... and so here we are!

After much research and trialing different types of gyms, I found to enjoy and benefit the most from a CrossFit- style gym which incorporated a lot of exercises using kettlebells, macebells and body weight movements.

Carrying, swinging and lifting kettlebells translates more to everyday movements and due to this, my new found core strength and stability is stronger now than ever.

At Primal Strength we understand life comes at you from all angles and so our health and fitness needn’t be another hurdle. Although group fitness settings are great for motivation and pushing your limits, the restraints of class times can hinder consistency.

Our product range has been formulated to suit those looking for full body strength and conditioning training with the convenience of minimal equipment and space.

I want to provide like-minded people with quality equipment for their garage or their group fitness studios and I will be continually on the hunt to learn of new workout tools and techniques to share with all.